Levin event with Jim Press
Utley: Where are you going to find customers for Chrysler and what kind of customers are they going to be when Tata is selling cars for $2500?
Press: Well the answer of your question is that it's never too late and the growth in the market-- you asked about the auto market in the US-- there will be 70 million cars sold in the planet 100,000 a day and there's a 5% growth internationally right now specially in the great countries and so as that market grows what we need to do is to get as good as reading the needs of those customers and understanding the north American customers and that's a whole new direction, it's a new beginning , it's almost a new company but using the coordinating we have and again since we don't have to be the dominant huge volume player we can export a visceral, emotional funded drive connected quality product from America in international market
Utley: Do you say a car "made in America" to export it or designed and engineering in Mexico or Russia and sold in India
Press: It'll be designed and engineered in any country, the borders don't matter anymore
Utley: As we say in the Levin Institute
Press: The borders are gone and so the reality is the DNA of the company what sets us apart from the others and that DNA will be driven by what the roots of Chrysler are in terms of engineering and quality and dimensions and fun to drive and emotion which customers don't have right now. It's very interesting that European companies that came into this country and other countries within their home markets have their taxi cabs, their volume cars, their basic family cars but here they have a different level of status and performance we can actually do the same thing when we go international and that's an opportunity that we have but we don't have that huge volume, we don't have to do a $2500 car, in fact margins can be better internationally then they are here because we are not in such a volume play.